27 Visual Analysis
Melody Olson
What is visual rhetoric?
- Use of images as argument
- Arrangement of elements on a page
- Use of typography (fonts, etc.)
- Analysis of existing images and visuals
This essay calls for you to analyze ONE image related to your writing for community change topic (one of the 4 narrowed topics). What kinds of things can you analyze? Here are your options:
(1) Artwork
(2) Advertisement or Public Service Announcement (PSA): billboard, poster, or magazine ad
(3) Website image
(4) Movie/documentary poster
(5) Political cartoon
Guidelines: In this essay, you will choose an image to analyze, arguing how it incorporates at least two rhetorical strategies (ethos, pathos, logos, or Kairos) to communicate its larger message. Your analysis must discuss at least three elements from the image to support your claim. The image must also be related to your topic for community change. The elements should guide your body paragraphs. One element per paragraph. Then enhance those deep dives into the elements by layering in rhetorical techniques that you see being used.
